Love Umeric‘s take on the HBO brand for their latest channel idents.
Love Umeric‘s take on the HBO brand for their latest channel idents.
I know Fosters has a pretty bad reputation, but I really like the clean fresh design of their cans.
The new branding builds a strong point of difference for Foster’s in a market where most lager brands use heritage as a selling point. The new design clearly presents a progressive and positive attitude with its Australian stance – communicating sunshine, fun, informality and inclusiveness.
I’m not sure about the smell, but I do love the branding by Royal T.
Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.
via TheDieline.com
