Magazines are going down the crapper as a medium, but the crew at Alexx Henry photography envisions a world where OLED and eInk screens put motion into mags and makes them cutting-edge.

Unfortunately the truth is that if it costs 10x as much to film the cover with a complete crew this concept is going to die before it ever lives. It’s not answering a consumer need to add motion to magazines, it’s adding any value, only puffing up the eggos of the creative directors in the last days of the magazines.

Great content will live on, but the formats and the way people use them will change dramatically over the next 15 years. I just don’t see motion as being the answer to any question consumers really have.

via Gizmodo.